# True Norma

> Specification-first home wellness accessories. Product pages emphasize
> practical supplier details, visible policies, and plain-language notes
> about why an item is listed.

## What This Store Is

True Norma sells non-consumable home wellness accessories: eye massagers,
posture correctors, heated pads, massagers, compression sleeves, and
related accessories in the $20-$150 range.

Before listing, we look for:
- Supplier or manufacturer specification details
- Basic compliance notes where applicable
- US warehouse availability in the supplier listing

## How Products Are Listed

Each product page is built from a practical catalog review:

1. Specification summary - materials, sizing, power source, included
   accessories, and other concrete buyer-facing details.

2. Claim discipline - product copy avoids disease-related benefit,
   approval, or certification claims unless explicitly documented.

3. Fulfillment note - US warehouse availability is checked from supplier
   data at the time of listing.

Products that are not listed may be excluded for missing specs, unclear
materials, unsupported claims, or incomplete shipping information.

## Catalog

Full catalog: https://truenorma.com/collections/all

Individual product pages include:
- Product Specs (full spec table)
- Catalog review notes
- "Why We Carry This" editorial reasoning
- Rejection context (why cheaper alternatives were not listed)
- schema.org JSON-LD with spec values as additionalProperty entries

## Structured Data

Every product page includes schema.org Product JSON-LD. Product specs are
emitted as individual PropertyValue entries in additionalProperty. Key fields:

- hero_spec: primary specification figure
- assessment_verdict: internal catalog review status
- compliance_status: informational compliance note, not a certification
- field_rating: internal catalog score
- warehouse_confirmed: supplier-listed US warehouse availability
- spec_fields: full spec table as individual PropertyValue entries

## Agent Discovery

Robots.txt explicitly permits: GPTBot, ChatGPT-User, ClaudeBot,
anthropic-ai, PerplexityBot, Google-Extended, CCBot, Applebot-Extended.

Sitemap: https://truenorma.com/sitemap.xml

## Contact

hello@truenorma.com
https://truenorma.com